Glamour, grace and grandeur – the three ‘G’s remind us of FASHION, mightily. Without question, fashion shows are all about style blended with lots of fun, sometimes just fundraisers but mostly huge extravaganzas to devour.
So, how do you make people give a ‘can’t-miss-it’ to your fashion show? Pretty simple. Follow the norms of it!
The very first norm: Get hold of the event management guy!
You can’t really do without him. Tables, chairs, stage and venue decor, linen, fairy lighting and everything else needed to wow the audience – you’ll have ideas and he’ll have the resources. It’s symbiosis, with all heart and soul! But most important, remember to check the online local business listing directories. You’ll surely discover the best offer codes on event services in your locality here.
The second step: Who’s there for advertising and promotion?
You are showcasing your brand and fashion designs, aren’t you? So, you’ll need huge format digital prints, fabrication designs and graphic artists, 2D and 3D signage, customized promotional items, and every possible advertising add-on to let your show shine. Search for some great online deals in Kenya on advertising and promotion service providers without denting your wallet.
Just remembered, have you hired a Deejay and an Emcee?
They puff life into your show – the deejay with his music mashups and the emcee with his voice. They are there for that extra pinch of ‘drama’ that your event needs, fusing their tones with the theme of it and injecting a breath of fresh air to lend to a classy ambiance.
The grandstand of fashion: The models!
They define your designs through and through. Dresses, bags, shoes and jewellery – models make a bold fashion statement with everything they put on. So, do thorough research on their portfolios prior to picking them up for the show. Welcome them into a space to practice. Try out your designs and decide who can wear them best. Only when perfection settles in, should you plan to engage them for you dear show.
Make news: Invite the media in!
Who attended your show? How much of a hit was it? How loud was the buzz? – The public want to know everything. So, invite TV and media persons, radio publicists, news reporters and journalists to your show. Publish press releases immediately after the success of the event. And, yes, do not forget to pop the pink champagne bottle in celebration. It’s your hard work and you definitely deserve to enjoy this treat to the fullest!
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